GTM 25: Social Impact for Startups

GTM 25: Social Impact for Startups with Bryan Breckenridge and Corey Marshall

In this week’s episode, Scott is joined by Bryan Breckenridge and Corey Marshall, the co-founders of VITAL, a company that harnesses impact-powered revenue and culture to accelerate growth.

Corey Marshall is a builder, advisor, and investor with a strong background in CRM Data. He previously worked with Splunk, a cybersecurity startup where he built programs around workforce development, employee engagement and volunteerism.

Bryan Breckenridge is a social intrapreneur who thrives at the intersection of corporate and nonprofit mission fulfillment maximizing social, environmental and economic returns. He has implemented growth and impact strategies and integrated nonprofit networks into core operating structures at Salesforce, LinkedIn, Box, Zillow, and Snyk.

They explore the world of social impact issues in startups, including how and when startups should get involved in social issues, which issues to take on, how to align these with the company’s values and how these help in connecting with the customers for eventual profitability.


(1:44) Introduction of speakers.

(2:50) Corey Marshall’s background story.

(5:15) The impetus for Splunk.

(6:36) Bryan’s background.

(9:42) Bryan’s time at Salesforce.

(11:08) The truth about the Sales profession.

(13:26) Having environmental, social and governance in mind as a Startup.

(19:34) Attracting talent that aligns with your company’s values.

(22:09) When should a company take a stance on social issues?

(29:11) How should startups establish which social impact issues to focus on?

(36:42) Corey’s story about building strong partnerships through participating in social impact issues.

(40:16) Merging problem solving for clients with addressing social issues they are passionate about.

(47:39) Strategies that revenue leaders or founders can implement.

(53:56) Social impact participation extends beyond sales and marketing.

(56:14) How to get in touch with Bryan and Corey.

Guest Speaker Links:
Bryan’s Linkedin:
Corey’s Linkedin:

Host Speaker Links:

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Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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