Episode 36: Double Whammy!

​​Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below!

Subject: RE: follow up

Hi Will,

COMPANY is the only all-in-one software for corporate spend, expense, and travel management. We’ve just been named #1 again across all three of those categories on G2. I thought our value offering might align with some of your strategic initiatives as you scale.

Given that Lavender qualifies for our free Growth Package, I’d love to show you how similar companies are automating disparate processes using COMPANY. Would it be worth connecting with the team to share more?



Will–Apologies if I haven’t provided you with any value up to this point.

Forrester Total Economic Impact Report on COMPANY

  • 153% ROI
  • 20% gain in productivity
  • Overall enhancement of employee experience

Worth a 10-minute chat this week?



Take 1: Will’s Rewrite

Subject: Next Trip

Is William back in NYC yet, Will?

Talking with remote teams, travel is starting to ramp back up. Usually planning and managing that gets hectic as you scale.

Are you seeing this yet?




Hey Will, is the team traveling much right now?

We built a platform for easily managing and tracking these expenses.

If you’re thinking about getting back in front of customers, let’s chat.


Take 2: Kristina’s Rewrite

Subject: Lavender Team Offsite

Hi Will,

Noticed you recently added two new folks to the team – congrats on the growth!

With a distributed team, curious if you’ve been planning a team get together or offsite soon?

Reason I ask is COMPANY helps companies like Lavender with travel management (and we happen to have a free growth plan).

If you’re interested in seeing how we can help get the band together sooner rather than later, let me know.







Thought I’d share a recent Salesforce blog on how team offsites positively impact employee experience.

If it makes sense, would love to see how COMPANY can help Lavender get together this year without worrying about expenses and travel management.

Open to exploring?


Have a question about your sales email? Start a discussion in the community.


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