Episode 37: Not Too Shabby

​​Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below!

Subject: Greenhouse Case Study

Hi Kristina,

I was checking out one of Greenhouse’s case studies – It was really cool to read about how the MLB was able to attract the best and highest quality talent while using Greenhouse.

While going through the case study and some of your other downloadable content assets, I noticed they were all in PDF format.

I can imagine how hard it must be to stand out and frustrating having no clue how your content is tracking.

Would you be interested in learning how Company can help Greenhouse create engaging and interactive content?



Take 1: Kristina’s Rewrite

Subject: question re: MLB case study

Hi Kristina,

Downloaded a case study from Greenhouse’s site, and it looks like most of your assets are in PDF format.

I’m curious if you have any trouble tracking content performance…

COMPANY not only helps you create engaging (non-PDF) and interactive content. We also help you measure performance to make your next piece of content even better.

Open to exploring?


Take 2: Will’s Rewrite

Subject: The MLB Case Study

I was checking out Greenhouse’s MLB case study.

Kristina, I was a bit surprised to see an org as big as y’all still using PDFs.

Is the team interested in tracking behavior beyond the click?


PS. You’ve got a lot of case studies. We can transfer them into trackable links in less than a day.


Have a question about your sales email? Start a discussion in the community.

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