Episode 41: Personalization and Relevance—Why does this matter?

Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below!



Subject: Keller Graduate School of Management of DeVry University

Hope you are having an awesome day, Kristina,

Amazed to learn that you studied at Keller Graduate School of Management of DeVry University. That’s impressive!

Are you currently using LinkedIn to generate leads for your clients – or planning to?

If so, you’ll want to know about a Top 100 U.S.-based lead generation agency, recently featured on NPR. Using 185 LinkedIn Avatars, they generated 500+ sales qualified leads in less than 90 days for a publicly traded company – leading to over $2.3 million in net new revenue.

I know this is merely a skimming of details. Would you prefer I send some more information?

To an amazing Wednesday

REP’s Name


Kristina’s Take:

Subject: 1 email 2 takes episode


Came across a recent episode of 1 email 2 takes about using personalization and relevance in email outreach – thought I’d reach out.

You said, “Personalization doesn’t always have to be tied to relevance, but you can’t just use any point of personalization and get the same results.”

^ This really hit home for me.

I know cold email is your game, but curious – how do you currently incorporate LinkedIn into your outreach strategy?




Will’s Take

Subject: LinkedIn FIRE

Read up on your FIRE framework, Kristina.

Curious – have you seen it work on LinkedIn too?

We have a LI outreach team that you could use to spin up and test messaging. If you (& Greenhouse) would be open to it – let’s connect.



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