Episode 43: Event Season!!!

Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below!

Subject: Going to SaaStr this year?

Hello Will,

xxxxxxx is an event sponsor from Sept 13th – 15th and will be located at Booth #xxx.

For a bit of context, xxxxxxx is a product-led growth platform for web and mobile products that helps companies optimize their user’s experience with tools like in-app onboarding checklists, announcements, product tours, and surveys.

Companies commonly approach xxxxxxx seeking help with:

  • User Onboarding
  • Activation & Conversion Rates
  • New Feature Adoption
  • Churn & Retention

If any of this resonates with you, come visit our booth at SaaStr! Can’t make it? Schedule a demo here instead.

Hope to see you there.



Take 1: Did My Homework

Subject: PLG @ SaaStr

Saw you and the team are headed to SaaStr, Will!

I wanted to catch up at the event. With Dorothy and Josh coming on board to lead sales, I imagine you’re using product data to help prioritize their time.

Curious to learn what you’ve been doing to leverage product data. We help teams find the signals to deliver more scaled interactions… or interventions.



Take 2: Didn’t Do My Homework

Subject: PLG @ SaaStr

Is the team heading to SaaStr, Will?

We’re reaching out to PLG companies to connect at the event. We help PLG teams make sense of their product data to tweak things like onboarding and reducing churn.

If you are, I’d love to catch up. We have a booth (#123) but would love to connect 1:1.

Let me know!



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