Episode 48: Mental Spam Filters & Softer Variables

Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below!

Subject: Your Talent, Will

Hey Will,

A common theme I hear when speaking with Co-Founder and Coo’s is that they find it difficult to find and retain IT talent. Additionally, they often need developers, engineers, or data analysts only for a short period of time. It is a two way street.

That is why we created OurCompany. OurCompany eliminates the time and cost of finding, hiring, and onboarding talent, and allows you to focus on growing your business.


Take 1: Scale? Soften Variables

Subject: Developer Hiring Plan

Hey Will,

I often hear startup leaders tell me finding/keeping IT talent is hard.

It’s especially hard knowing you might need a specialist for a short project, but you’re stuck hiring a generalist.

Instead of making tradeoffs that delay roadmap, we built a different way to work with talent.

Open to learning more?


Ps. Saw you’re in NYC. Is this a remote role or are you looking local.

Take 2: Personalize, Personalize, Personalize

Subject: EaE Hiring Help

Hey Will, in your weekly newsletter you mentioned you’re hiring for engineering still.

That fullstack role has been open for a while. Are you hiring a bunch of engineers or is this about finding the right fit?

This is what we do at OurCompany. If y’all already have a recruiter, no worries.


Have a question about your sales email? Start a discussion in the community.

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