Learning How Marketplaces Help Accelerate the Adoption of Cloud-Based Software

A go-to-market strategy is essential in helping companies attract and convert their target audience. But building a cloud go-to-market strategy is, above all, a long-term business strategy.

In this episode of the Revenue Innovators podcast, our host Mary Shea welcomes John Jahnke, the CEO ofย Tackle.io. They discuss the importance of a cloud go-to-market strategy for B2B organizations, the role of marketplaces in the B2B world, and why the cloud is relevant to almost every software company.

Find your next podcast: 120 Sales Podcasts for Hungry Sales Professionals: 2023 Edition

As Outreach’s Global Innovation Evangelist, I am responsible for conducting thought-provoking research on the sales technology landscape, the future of buying and selling, and the criticality of having a diverse, equitable, and inclusive B2S sales organization. Prior to joining Outreach, I was a principal analyst at Forrester, an adjunct professor of marketing at the University of Chicago’s Booth School of Business, and a chief revenue officer at various global technology companies. I am keynote speaker, podcast host, author and an advisor to many of the world’s leading B2B brands. My work is regularly featured in various academic and commercial publications including, The Journal of Selling, Selling Power, Forbes, Business Insider, The Telegraph, and many more. I currently serve as executive sponsor for Outreach’s Rainbow Employee Resource Group. If I can be of assistance, please don’t hesitate to reach out to me at mary.shea@outreach.io

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