How Co-Hosting a Series Got Me A New Job (And A Trip to Hawaii)

You probably read the title of this post and thought I was messing with you right? I’m not! I came across Sales Hacker back in April 2014 while still working for my previous employer and we decided it would be a great event to sponsor. During the event we hear from lots of awesome speakers, met great people, and made tons of connections. Shortly thereafter I connected with the Sales Hacker team and expressed my interest in running a Sales Hacker Series in Toronto.

Toronto is an awesome city and has great –although undersold- tech talent, not to mention all the great restaurants (and Canadian beer). What Toronto lacks is a well-established tech sales community. There is lots of talent but no major events pulling that talent together. I have mentioned this to a lot of people over the last year and it seems as though many people agree.

Anyway, enough about Toronto and on to the big question: How did running a Series get me a new job (and a trip to Hawaii)??

I Made Lots of Great Connections

Including my new boss Emmanuelle Skala. Emmanuelle is the VP of Sales at Influitive, and comes from an amazing background of building and scaling world-class sales teams. Influitive was founded by CEO Mark Organ, the same guy that founded Eloqua (which sold to Oracle for almost $1B). In short, the place is an absolute rocket ship. Emmanuelle and I met when someone suggested that I ask her to present at the event in Toronto. We had a few opportunities to speak before and at the event, and afterwards Emmanuelle went into recruitment mode. About 2 months after the event she made me an offer and I left my previous role to work at Influitive. Best choice I ever made!

I also got the chance to meet with frontline salespeople and executives from some of the top companies in Toronto like Salesforce, TopHat, and many more. The connections I have made are priceless.

I Came Out On Top

But of course, being the first one to run a Series in another city there was a bit of risk involved in taking on the cost associated with running the event. Needless to say I hustled as hard as I could and was able to sell out the tickets and secure 3 great sponsors. The combination of ticket sales and sponsorship money covered the cost of running the event and I actually ended up with about $1000 of profit. So what did I do with it? I paid for a plane ticket to Hawaii!

So there it is. If you are thinking about running a Series in your city I would highly recommend it. It is a great way for you to grow your network, be seen as a leader in your community, and who knows, maybe even pay for a ticket to Hawaii 😉


Sales Hacker Series Toronto

Interested in Running a Sales Hacker Series in Your City?

We are looking for a number of new cohosts to help us expand Sales Hacker world wide! Fill out our short form and we’ll reach out to you. And who knows, you could be the next Mark.

Mark Fasken: Sales Hacker Toronto Ambassador. Director, Commercial Sales at Influitive, helping companies mobilize their advocates. Lover of colorful socks and laces.

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