Advice For Economic Downturn: Think Inside the Box

​The past ~15 years have seen a massive boom in the American economy. Newer companies have only known a time of plenty and hypergrowth.

Now, many founders and leaders find themselves facing new and uncharted territory.

How do they weather a recession?

In this episode, we talked to Ryan Blackwell, CRO at Renaissance Learning. His advice? Focus on the fundamentals. We unpacked the “fundamentals cake” layer by layer.

It starts with understanding your mission, your people, your customers, and thinking inside the box. Listen in before we spoil the rest.


“The organizations that can drive fundamentals are the ones that are really going to see that acceleration as we come through this uncertain time.” — Ryan Blackwell

“Many organizations are going to have to figure out how to operate in this environment of less-than hypergrowth.” — Ryan Blackwell

“Understand how your customers are impacted by what you’re seeing, then start to provide, augment, or change to build sticky customers.” — Ryan Blackwell

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.

As Outreach’s Global Innovation Evangelist, I am responsible for conducting thought-provoking research on the sales technology landscape, the future of buying and selling, and the criticality of having a diverse, equitable, and inclusive B2S sales organization. Prior to joining Outreach, I was a principal analyst at Forrester, an adjunct professor of marketing at the University of Chicago’s Booth School of Business, and a chief revenue officer at various global technology companies. I am keynote speaker, podcast host, author and an advisor to many of the world’s leading B2B brands. My work is regularly featured in various academic and commercial publications including, The Journal of Selling, Selling Power, Forbes, Business Insider, The Telegraph, and many more. I currently serve as executive sponsor for Outreach’s Rainbow Employee Resource Group. If I can be of assistance, please don’t hesitate to reach out to me at

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