Bringing Honeywell into the Future of Sales with Tim Hudson

Many companies, like Honeywell, are preparing themselves for a looming recession according to what many economists believe. 

Honeywell realizes that they have to change the way that they do business from top to bottom. Not only will they have to change their B2B marketing strategy, but who they are as a company.

Tim Hudson, the Global Vice President of Commercial Excellence of Honeywell, is bringing his years of experience to usher Honeywell into the future.

Join us as we discuss:

  • Tim Hudson leveraging his critical thinking and background to help Honeywell navigate through a looming recession
  • How to have a positive outlook on a smaller more agile sale team being the future of B2B selling
  • Being a leading force in Honeywell becoming more of a IoT software company, opposed from it being traditionally a manufacturing company


“There’s a direct correlation between the type of leader you are and your ability to communicate effectively and challenge individuals open their mind.”— Tim Hudson

“As you focus on the things you can control, you start gaining clarity around what needs to be done to move forward.”— Tim Hudson

“You need to leverage a truth, mindset, philosophy, and methodology to create a solid foundation.”— Tim Hudson


Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.

As Outreach’s Global Innovation Evangelist, I am responsible for conducting thought-provoking research on the sales technology landscape, the future of buying and selling, and the criticality of having a diverse, equitable, and inclusive B2S sales organization. Prior to joining Outreach, I was a principal analyst at Forrester, an adjunct professor of marketing at the University of Chicago’s Booth School of Business, and a chief revenue officer at various global technology companies. I am keynote speaker, podcast host, author and an advisor to many of the world’s leading B2B brands. My work is regularly featured in various academic and commercial publications including, The Journal of Selling, Selling Power, Forbes, Business Insider, The Telegraph, and many more. I currently serve as executive sponsor for Outreach’s Rainbow Employee Resource Group. If I can be of assistance, please don’t hesitate to reach out to me at

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