GTM 22: AI’s Impact on The Sales Profession with John Barrows

Podcasts

In this episode, John Barrows, CEO of Sell Better by JB Sales, helps you understand what the new reality of sales looks like and how to stay ahead of the AI curve. With his expertise and experience, John discusses the implications of AI and automation and how it will challenge the sales profession, as well as the importance of remaining human and personalizing your sales approach.

What You Will Learn:

The future of sales with AI and automation.
How sales professionals survive and thrive in a world of AI and automation.
The potential ramifications of automating jobs.
AI personalization at scale.

Highlights:

(4:40) John and his daughter’s children book about sales.

(7:34) How ChatGPT will change the sales profession.

(9:10) Why you must get interested and learn to leverage ChatGPT.

(11:20) AI personalization at scale.

(15:00) The impact of the recession and AI revolution on sales jobs.

(17:25) The failure of the education system today.

(23:55) Addressing the university ban of ChatGPT.

(28:00) John’s learnings from getting fired twice – “They were two of the best things that ever happened to me.”

(43:01) John’s best actionable advice to revenue leaders.

Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/johnbarrows/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Scott Barker

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Sophie Buonassisi April 15, 2025

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What is GTMnow?

GTMnow is the media brand of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.