Erica Kuhl joins us this week for an inspiring episode on how to build your community in today’s environment, with over 20 years of enterprise community expertise.
Erica shares some valuable tips and tricks that she learned after spending over a decade successfully building the Trailblazer community and ecosystem at Salesforce.
What you’ll learn
- How she built the Trailblazer Salesforce community from scratch and what inspired her to do it
- How to run programs with any size budget and any size team
- How to build community strategies to scale
- The positive outcomes of exceptional leadership
- The importance of aligning community to a business strategy
2:30 – Intro & Erica’s experience building out trailblazers at Salesforce
10:55 – Hot take: The over saturation of community
18:25 – Challenges scaling the community at Salesforce
35:24 – What Erica would do differently if she could go back and build Salesforce’s Community all over again
42:58 – Erica’s advice on how to make team meetings more upbeat, lively, and productive
45:20 – Erica’s take on a widely held belief that revenue leaders share that she thinks might be bullsh*t
47:23 – Step1 when starting a community
“Community is a business strategy, it isn’t a fad”
“I stress to anyone building communities today: Partner with your support person if they don’t get it, KEEP ON GOING!”
Links and Resources
Erica’s Twitter: https://twitter.com/ericakuhl
Erica’s Blog: https://firstname.lastname@example.org
Erica’s Website: https://www.ericakuhl.com
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