GTM 33: The Post Acquisition Pitfalls at SecureLink

GTM 33: The Post Acquisition Pitfalls at SecureLink with Justin Strackany

Justin Strackany is an early stage software vet, investor, GTM executive, and worked as the first employee at SecureLink for a total of 18 years. Throughout his career at SecureLink, Justin played a multitude of different roles including Director of CSM, VP of Sales, and most recently as their Chief Customer Officer. Justin shares an impactful story at SecureLink that led his CEO to bring him in as an acquisition partner. Discussing the journey of an acquisition through a private equity firm and the pivotal decision of rolling his shares post acquisition.

What You Will Learn:

  • Knowing your values when joining a company.
  • The benefits of startup learnings and acquisitions.
  • How to manage and level up in the private equity and venture capital space.
  • The importance of relinquishing control as a leader.
  • How to work within an executive team.
  • How to manage up to a board & private equity firm.


(3:05) Hot take on Bitcoin’s trajectory.

(8:33) Building and starting out SecureLink as an Acquisition Partner.

(16:12) Knowing what your equity equates to when joining a company.

(19:05) What Justin implemented on the Go-to-Market front after being brought on.

(21:20) Blind spots encountered post acquisition.

(29:47) What Justin did to triple sales post acquisition.

(32:10) Things to do to set yourself up for a CRO role.

(35:57) Actionable ways to improve revenue retention.

Guest Speaker Links:
GTM Consulting:

Host Speaker Links:

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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