GTM 44: Taking Tableau from $5 million in Revenue to over $1 Billion with Elissa Fink

GTM 44: Taking Tableau from $5 million in Revenue to over $1 Billion with Elissa Fink

Elissa Fink serves on several not-for-profit and corporate boards. Retired from  Tableau Software in 2019 after 11+ years as their CMO, she helped grow the company from ~$5 million to over $1 billion in revenue and helped lead it through IPO and enterprise growth, leaving right before acquisition by  Salesforce. She earned a BA in English and an MBA in Marketing. She now enjoys time with her husband, teenaged daughter and 9 year old son.

What You Will Learn:

  • Exercising the power of no.
  • The importance of surrounding yourself with exceptional individuals.
  • Always hire folks whose best years are ahead of them.

Highlights:

(4:00) What made Elissa stay at Tableau for 11 years.

(7:27) Elissa explains her experience as a leader at Tableau and having to adapt as a marketer.

(12:56) What Elissa attributes her career growth to.

(17:42) Elissa explains Tableau’s decision to start the Tableau conference at 12M in revenue.

(33:10) The importance of exercising the power of no.

(36:08) Elissa’s vital mistake attacking a competitor.

(39:37) How to make a big impact in your first 90 days at a new role.

(44:27) A brand touch is a demand touch.

(46:57) How to hire the best folks.

Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/elissafink/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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