Elissa Fink serves on several not-for-profit and corporate boards. Retired from Tableau Software in 2019 after 11+ years as their CMO, she helped grow the company from ~$5 million to over $1 billion in revenue and helped lead it through IPO and enterprise growth, leaving right before acquisition by Salesforce. She earned a BA in English and an MBA in Marketing. She now enjoys time with her husband, teenaged daughter and 9 year old son.
What You Will Learn:
- Exercising the power of no.
- The importance of surrounding yourself with exceptional individuals.
- Always hire folks whose best years are ahead of them.
Highlights:
(4:00) What made Elissa stay at Tableau for 11 years.
(7:27) Elissa explains her experience as a leader at Tableau and having to adapt as a marketer.
(12:56) What Elissa attributes her career growth to.
(17:42) Elissa explains Tableau’s decision to start the Tableau conference at 12M in revenue.
(33:10) The importance of exercising the power of no.
(36:08) Elissa’s vital mistake attacking a competitor.
(39:37) How to make a big impact in your first 90 days at a new role.
(44:27) A brand touch is a demand touch.
(46:57) How to hire the best folks.
Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/elissafink/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
