GTM 44: Taking Tableau from $5 million in Revenue to over $1 Billion with Elissa Fink

GTM 44: Taking Tableau from $5 million in Revenue to over $1 Billion with Elissa Fink

Elissa Fink serves on several not-for-profit and corporate boards. Retired from Tableau Software in 2019 after 11+ years as their CMO, she helped grow the company from ~$5 million to over $1 billion in revenue and helped lead it through IPO and enterprise growth, leaving right before acquisition by Salesforce. She earned a BA in English and an MBA in Marketing. She now enjoys time with her husband, teenaged daughter and 9 year old son.

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What you will learn

  • Exercising the power of no
  • The importance of surrounding yourself with exceptional individuals
  • Always hire folks who’s best years are ahead of them


(4:00) What made Elissa stay at Tableau for 11 years

(7:27) Elissa explains her experience as a leader at Tableau and having to adapt as a Marketer

(12:56) What Elissa attributes her career growth to

(17:42) Elissa explains Tableau’s decision to start the Tableau conference at 12M in revenue

(33:10) The importance of excercising the power of no

(36:08) Elissa’s vital mistake attacking a competitor

(39:37) How to make a big impact in your first 90 days at a new role

(44:27) A brand touch is a demand touch

(46:57) How to hire the best folks


Every once and I while, stop and think: who am I and how am I doing this, and is this what we need right now?

As you go through your career and your startup journey, it’s very valuable to take a look at what other people around you are doing.

To be around excellence is a really important thing, and it helps you grow because you see it and you can emulate it.

The power of no is pretty powerful.

Links and Resources

Elissa Fink’s Linkedin:

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Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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