Elissa Fink serves on several not-for-profit and corporate boards. Retired from Tableau Software in 2019 after 11+ years as their CMO, she helped grow the company from ~$5 million to over $1 billion in revenue and helped lead it through IPO and enterprise growth, leaving right before acquisition by Salesforce. She earned a BA in English and an MBA in Marketing. She now enjoys time with her husband, teenaged daughter and 9 year old son.
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What you will learn
- Exercising the power of no
- The importance of surrounding yourself with exceptional individuals
- Always hire folks who’s best years are ahead of them
(4:00) What made Elissa stay at Tableau for 11 years
(7:27) Elissa explains her experience as a leader at Tableau and having to adapt as a Marketer
(12:56) What Elissa attributes her career growth to
(17:42) Elissa explains Tableau’s decision to start the Tableau conference at 12M in revenue
(33:10) The importance of excercising the power of no
(36:08) Elissa’s vital mistake attacking a competitor
(39:37) How to make a big impact in your first 90 days at a new role
(44:27) A brand touch is a demand touch
(46:57) How to hire the best folks
Every once and I while, stop and think: who am I and how am I doing this, and is this what we need right now?
As you go through your career and your startup journey, it’s very valuable to take a look at what other people around you are doing.
To be around excellence is a really important thing, and it helps you grow because you see it and you can emulate it.
The power of no is pretty powerful.
Links and Resources
Elissa Fink’s Linkedin: https://www.linkedin.com/in/elissafink/
The GTM Podcast
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