Elena Hutchison has over 15 years of B2B SaaS experience, including a 10-year run at Customer Experience leader Medallia where she supported the company’s growth from Series B through IPO.As Medallia’s Chief Strategy Officer, Elena led Product Marketing, Analyst Relations, and PreSales functions, and contributed significantly to the company’s M&A and product strategy. Elena has particular expertise in scaling global PreSales functions – she joined Medallia as one of its first Sales Engineers and eventually led the 150-person org. She has also built a reputation as an elite Analyst Relations practitioner, with multiple leading Forrester Waves and Gartner MQs under her belt.
Prior to Medallia, Elena spent 5 years in Professional Services and Customer Success roles. (She also earned some phenomenal stories from her days as a political pollster and focus group moderator).
What You Will Learn:
- How to stay motivated and stick with a company for 10+ years.
- Defining the role of Analyst Relations.
- Learning to step into an era of “yes” and an era of “no” equally in business.
- The importance of a peer group that gives you strength.
- Distinguishing which companies need Sales Engineers and which don’t.
Highlights:
(3:48) How Elena built her way up from Sales Engineer to C-Suite at Medallia.
(7:22) How to fill the gaps when starting a new role.
(13:10) Elena’s transition from engineering to analyst relations at Medallia.
(18:24) Defining analyst relations.
(25:16) Analyzing the concept of “Pay to Play”.
(30:00) The metrics that matter for analyst relations.
(31:41) Elena’s biggest mistake sitting at the executive table.
(35:00) The power of outside mentorship.
(37:20) The importance of bringing on Sales Engineers early on.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/elenahutchison/
Elena’s Consulting: uprightar.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
