Adam Schoenfeld is the Co-Founder & CEO at Keyplay, as well as the Co-Founder & Analyst at PeerSignal.org. Adam is a 4th time SaaS founder. His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift, and a board member at Bizible.
What You Will Learn:
- The importance of having alignment with your cofounder.
- The concept of building a media channel as a part of every brand.
- Being overly structured doesn’t bring you the best outcomes over time.
- Never stop interfacing with your customers as a founder.
Highlights:
(2:57) The thinking and execution behind Keyplay.
(6:06) How to get people to care about your early-stage startup.
(10:28) Adam’s advice to founders building a Media and community arm.
(13:50) Adam’s pivotal career story.
(20:44) The importance of the Co-founder relationships.
(23:30) Not losing track of your customer.
(27:25) How to get past the 1M mark as a startup.
(33:30) Gating content is no longer needed in tech.
(36:30) What’s replacing gated content.
(38:17) Offering a free version of your product will help your company’s growth at the earlier stage.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/elenahutchison/
KeyPlay’s Website: https://keyplay.io
PeerSignal Website: https://peersignal.org
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
