GTM 53: Hire Slow & Fire Fast with Justin Welsh

Justin Welsh helped scale ZocDoc as the Director of Strategic Sales, and later joined PatientPop as the SVP of Sales. Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter. Justin is also an Angel investor and an advisor for early stage startups.

Justin has bundled all of his learnings into 2 courses that he offers today: The Operating System Digital Course, teaching you how to build a viable meaningful business on Linkedin and the The Content OS Digital Course, which gives you a more holistic strategy around content.

What You Will Learn:

  • How to nail your LinkedIn presence and strategy.
  • Common mistakes and misconceptions folks come across when building their social presence.
  • How to navigate burnout.
  • How Justin cracked the Twitter code on growth.
  • The importance of giving yourself KPIs as a thought leader.
  • The best hacks on how to use your social channels to drive an abundance of inbound leads.

Highlights:

(3:18) The evolution of Justin’s career growth as a solopreneur.

(4:48) The courses Justin built on how to excel as a thought leader on LinkedIn.

(6:33) How to crack the Twitter code.

(13:25) Outsourcing creativity.

(14:50) Using a scheduler for content – which platforms Justin uses for scheduling.

(16:40) Justin’s take on threads.

(19:15) The impactful results that Justin saw as he kickstarted his solopreneur journey.

(22:17) Tips for executives and founders looking to build on LinkedIn.

(25:00) Common mistakes that folks should avoid on LinkedIn.

(27:00) Justin’s experience with burnout before he decided to bet on himself.

(31:35) Justin’s best advice to his younger self.

(33:26) How to motivate your hires to be more active on social.

(37:48) Hot take: Fire Fast!

(41:55) Actionable tips that SaaS teams can implement to drive more inbound.

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/justinwelsh/
Twitter: https://twitter.com/thejustinwelsh
Website: https://www.justinwelsh.me

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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