GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich

Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble – Troops.ai which was acquired by Salesforce – Spinback which was acquired by Buddy Media and then acquired by Salesforce. Dan is now a co-founder of Dibs Beauty, which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. He has a background in electrical engineering and volunteers as a member of national ski patrol.

What You Will Learn: 

  • The power of influencer marketing.
  • Leveraging B2C strategies for B2B companies.
  • Maintaining authenticity across all business plays.
  • The importance of building strong relationships in business.
  • How to keep your team motivated when momentum takes a hit.

Highlights:

(6:33) Influencer marketing in B2B.

(8:34) Tactics and strategies that B2B companies can steal from B2C companies today.

(13:00) How Dan structured a designated BDR team for influencer marketing.

(17:00) How to maintain authenticity when partnering with influencers.

(21:32) How to effectively compensate influencers: Equity vs Cash.

(24:20) Dan’s experience with 2 M&A exits.

(30:08) How to keep your team motivated in moments of momentum loss.

(32:28) How each acquisition began its first conversations.

(42:30) Why email marketing is dead today.

(44:50) Finding gratitude and happiness within yourself will ultimately lead you toward success.

Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/danreich/
Website: https://danreich.com
DIBS Beauty Website: https://dibsbeauty.com

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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