GTM 68: Klaviyo’s Blueprint for Sales Success of $25M to $450M+ Growth with Sean Marshall

During Sean‘s most recent operating role he spent 4.5 years as SVP, Global Sales at Klaviyo. He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m. Prior to Klaviyo, Sean served in enterprise sales roles at Localytics, Yammer (acquired by Microsoft for $1.2B) and SuccessFactors (IPO & acquisition by SAP for $3.4B). He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

What you will learn

  • The importance of leveraging your connections
  • Strategically pulling in every sales team within your org to orchestrate deals
  • How to hire the best AE’s for your company
  • How to be an effective storyteller
  • Optimizing different parts of your funnel in order to extract incremental dollars

Highlights

(2:57) Sean Marshall’s success attributor

(5:35) Moving up to enterprise from a PLG focused company

(9:36) Starting sales conversations – effectively positioning enterprise reps

(14:10) Knowing when you’re ready to go upmarket

(19:28) The makeup of enterprise pods that were set up at Klaviyo

(22:05) Why CSM’s should be apart of the early deal cycles and not just post sales

(23:45) A pivotal story that led Sean into Sales

(29:39) How to evaluate an AE effectively in an interview

(34:09) What it means to be a strong story teller

(39:00) How to create a more efficient sales engine

(47:35) Always offer your customers optionality

(50:18) The importance of leveraging your referrals in a sales cycle

Links and Resources

Sean’s Linkedin: https://www.linkedin.com/in/seanmarshall82/

Sean’s Twitter: https://twitter.com/SeanMarshall1

The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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