GTM 72: Avoiding Agency and Fractional Roulette: How to Pick the Right Partner with Daniel Weiner

Daniel Weiner is a former agency executive turned Founder. He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. He also hosts a podcast and private CMO dinners in Atlanta. Outside of work he enjoys all things food/cooking, playing basketball, and working on renovating his loft.

What You Will Learn:

  • How to assess what type of external support is the best fit is for you (agency/fractional/freelancer). 
  • Insight behind the story of founding a company during the 2020 pandemic. 
  • Why your network is your net worth and tactics for navigating business with this philosophy. 
  • Advice for posting on LinkedIn consistently. 
  • A playbook for vetting agencies upfront andmaking process as efficient as possible.

Highlights:

(3:18) Starting with a strong foundation in order to partner with external support. 

(4:43) The danger of asking peers which agencies / fractional / freelancer partners they work with.

(18:39) The two biggest mistakes that brands make.

(22:22) The use case for fractional work compared to agency work.

(28:04) Daniel’s journey starting YouShouldTalkTo, which began in 2020. 

(34:16) The biggest lesson learned in growing his business.

(36:18) Advice for posting on LinkedIn, derived from three years of putting out content.

(40:46) Tactical advice for vetting agencies upfront and how to make the process as efficient as possible.

(48:16) One thing revenue leaders believe to be true that Daniel thinks is bull$***.

(50:00) One thing that is working for Daniel in go-to-market right now. 

Guest Speaker Link:
LinkedIn: www.linkedin.com/in/danielweiner
Podcast: podcast.youshouldtalkto.com
Website: www.youshouldtalkto.com

Host Speaker Links:
LinkedIn: www.linkedin.com/in/sophiebuonassisi
Newsletter: thegtmnewsletter.substack.com

Sponsor:
Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Sophie Buonassisi  is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, such as the podcast, the newsletter, and more. Before joining the GTMfund team, she spend over four years building and scaling GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies.

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