LIVE EVENT Recording

The Ultimate Cold Calling Playbook For Sales Leaders and Teams

Is cold calling dead? The short answer: no. 

But, to put it bluntly it does kind of ‘suck’ – and that’s why it works. 

Join industry leaders Armand Farrokh and Nick Cegelski for both strategic and tactical takeaways on cold calling. 

What to expect:

  • Cold call activity and conversion benchmarks (connect rates, set rates, show rates).
  • How to build a minimum viable cold calling playbook (opener – problem prop – top 5 objections).
  • Tactics you / your team can implement today to improve the effectiveness of cold calls. 
  • A sneak peak into Armand and Nick’s new book, “Cold Calling Sucks (And That’s Why It Works)” 

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