2nd Annual State of Revenue Operations Report: Real-World Stories & Lessons Learned


Evan LiangCEO at LeanData

Marcus BeningVP Revenue Operations at Outreach

Moderator: Craig RosenbergCo-Founder at TOPO Inc.

Despite a wealth of technology and data, modern B2B organizations have found themselves challenged like never before to accelerate growth.

But some are using a new go-to-market structure – where all operations teams sit together under one umbrella – called Revenue Operations. 

Top market researchers are calling it a “game-changer” for how modern B2B companies align themselves internally to drive growth.

In this webinar replay, Craig Rosenberg (Co-Founder at TOPO Inc.), Evan Liang (CEO at LeanData), and Marcus Bening (VP Revenue Operations at Outreach) explored how to align your own business to this new go-to-market approach, and heard real-world examples, stories, and lessons learned “from the field” of RevOps.

What You’ll Learn:

  • The current state of RevOps (survey results from 2,462 B2B practitioners!)
  • The biggest challenges & barriers that hinder companies transitioning to revenue ops for the first time
  • The steps companies are taking today to fix the customer journey & deliver a unified customer experience across their go-to-market teams (sales, marketing, customer success, and operations)
  • Real-world examples & stories “from the field”, from world-class RevOps executives and practitioners

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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