It seems everywhere you turn today, someone’s trumpeting that you ABSOLUTELY must build a personal brand.
That it’s your golden ticket to endless opportunities. Your quick-and-easy meal ticket to success. That you’d be absolutely crazy not to.
But in a land where everything has an opportunity cost, you have to ask: When can it hurt you?
What are the downsides of building a personal brand?
Come join Becc Holland for the ultimate tear-down of the personal brand mythos — and what you should do instead.
- 35 downsides of building a personal brand, the negative effects on your pipeline as an SDR/AE/sales leader, & how it can damage your career long term
- The 5 types of professionals who typically advocate for personal brand and why they advocate for it
- The only 2 scenarios where building a personal brand is a great idea
- The 5 things to do instead that will drive real results
Watch it here