4 Account-Based Sales Plays To Close More Deals in 2020


Alli McKee – CEO and Founder at Stick

Dan Gottlieb – Analyst, Sales Development Practice at TOPO Inc.

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

Sales is a “what-have-you-done-for-me-lately” profession.

We grind for months at a time to nail our quota and all too often the congratulatory pat-on-the-back turns into a shove out the door to chase the next target.

What can you do as a sales pro to nail your ever-growing goals quarter after quarter?

In this webinar replay, learn the 4 down ‘n dirty Account-Based plays that salespeople can use to drive engagement with (and conversion of) their target accounts.

What You’ll Learn:

  • 4 account-based plays proven to generate more qualified leads with higher lifetime value
  • A repeatable process to discover pain, create & present value, and close better deals
  • Proven tactics to generate more leads with higher lifetime value

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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Insider access to the GTM network and the best minds in tech.

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Insider access to the GTM network and the best minds in tech.

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