How to Become a 1-to-1 Video Prospecting Pro


Ellen StaffordDir. Business Development at Vidyard

Patricia McLarenCo-Founder & Head  of Customer Ops at

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

If you aren’t building sequences to provide your reps some structure in their outreach, you’re missing out. Sequences are workflows that use a series of touchpoints to connect with prospects. The combinations of steps—calls, emails, social actions, direct mail, and videos—are practically endless, so it’s critical to test combinations and find a strategy that best fits your needs. 

The question remains, what sequence steps grab your prospects’ attention most? How soon should you call them? And, how many times should you reach out before you throw in the towel?

In this webinar replay, CopyShoppe and Vidyard discussed how to master sequence design. With their shared techniques, your sales team will be effectively engaging with prospects in no time and on the channels they prefer.

What You’ll Learn:

  • A recommended framework that you can adapt for your organization and continue to use as you grow
  • How to craft video messages that pique interest and provoke responses
  • How many touches your strategy should involve, including where video fits in
  • Why A/B testing is critical to any good sales process, and possible test variants

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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