The Big Gap In Your Sales Sequences: Your People

Guest: Ethan Beute – Chief Evangelist at BombBomb

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

Sequences create consistency and improve results for our sales teams. But they’re built of emails, voicemails, LinkedIn requests, text messages, and other faceless, digital touches. Even when they’re personalized, they’re rarely personal.

Video adds a real, human face to those touches. It helps your team connect, communicate, and convert more effectively. It builds trust and rapport with your prospects – and generates more replies and responses.

But where do you start? Will it slow your team down? Is a “good enough” video actually good enough? How can you avoid common video mistakes?

What You’ll Learn:

  • The 3-step evaluation to know when and where to add a video to your sequences
  • What other salespeople are sending (with REAL examples)
  • Time-saving tips to create efficiency (not just effectiveness) with video
  • Painful video mistakes and how to avoid them

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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