The Competitive Intel Playbook for B2B Sales: How to Win a Deal Before It Starts

Guest: Gabrielle HartmanDirector of Sales at Kompyte

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

We all want competitive sales success. But how we get there?

We know that successful organizations must have product-market fit, build trust, and deliver an amazing customer experience. Sounds easy, right? Surprisingly, there are a lot of organizations missing out on using competitive intelligence data to improve their close rates.

From marketing to sales to customer success, competitive intel can shape sales conversations from pre-deal all the way through onboarding.

In this webinar replay, we walked them through achieving alignment and strategies to leverage competitive intelligence.

What You’ll Learn:

  • How to measure the success of competitive intelligence through the sales funnel
  • 5 common pitfalls to avoid when selling with competitive intel
  • How to use competitive intelligence to win a deal, before it even starts
  • When & where to use competitive intelligence to get the inside track on a deal

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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