Guest:
Dave Gerhardt – VP of Marketing at Drift
Jeanne Hopkins – CMO at Ipswitch Inc.
Moderator:
Max Altschuler – Founder & CEO at Sales Hacker
What You’ll Learn:
- The real definition of conversational marketing.
- What it takes to be successful with conversational marketing.
- How to handle common objections to conversational marketing.
- A breakdown of how Ipswitch rolled this out to their marketing and sales team.
Watch it here
Jeanne Hopkins, the CMO of Ipswitch Inc, created just over a million dollars of pipeline in Q1 by trying this one new thing.
She didn’t spend more money on advertising. And, she didn’t hire anyone new.
Instead, Jeanne took a couple thousand dollar bet that conversational marketing could help her team reach their goals. And it paid off handsomely! Q1 of this year was Ipswitch’s best quarter ever.
We’re bringing together Drift’s VP of Marketing, Dave Gerhardt and Jeanne to chat about how conversational marketing is changing the demand gen landscape and what you need to do to get similar results.
