What it Takes to Create a Successful Coaching Culture


Kyle Bastien – Dir. of Sales Enablement at Drift

Matt BelitskyHead of Customer Success at Chorus.ai

Moderator: Scott Barker – Head Of Partnerships at Sales Hacker

At every organization, sales coaching simply cannot be neglected; especially when it starts preventing your team from hitting quota. Research shows that more than 60% of sales reps say they’ll leave an organization if their boss is a poor sales coach. While 75% of businesses believe sales coaching is the most important thing sales leader do, more than 47% of managers spend less than 30 minutes coaching each rep per week. Enabling your sales team with a set of best practices can mean the difference between a winning and losing sales playbook.

What You’ll Learn:
  • What sales coaching is and why its so important
  • Who, what, when and where to measure success
  • What a best in sales class coaching program looks like
  • 3 ways to implement successful sales coaching

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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