Josh Braun’s Buyer-Centric Approach to Defusing Objections

Guest: Josh Braun – Founder at Sales DNA

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

“We don’t have budget this quarter”, “we’re already working with someone”, “can you just send me a proposal?”, and (when your prospect is trying to be polite) “we just need some time to think this over”.

You’ve probably learned one or two “silver-bullet” formulas to overcome objections like these; some magic framework that persuades prospects to change their mind & move forward with the deal (just so you, the seller, can get closer to “closed-won”).

But there’s a problem. That’s a seller-centric approach that often causes prospects to shut down (or provide you with BS information just to get you off the phone).

It’s time we adopt a fresh approach to defusing objections. One that reduces sales pressure and opens up honest conversations about the real problems our prospects are facing.

What You’ll Learn:

  • An understanding of why prospect’s really raise objections in the first place
  • Specific phraseology to defuse almost ANY objection in a clear & honest way
  • A proven framework to create an open and safe environment (where prospects feel comfortable speaking their minds)
  • How to handle objections that you’re personally struggling with right now (join us & ask Josh LIVE)

Watch it here

Join Us Today

Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.