Why the World’s Leading CMOs are Doubling Down On Events To Generate Pipe


Alon Alroy – Co-founder and CMO, Bizzabo

What you’ll learn:

  • Why leading organizations are increasing their events budget
  • What the most successful organizations share in common in their approach to events
  • How businesses can use events to nurture prospects and close deals today
  • The latest trends in event marketing and what they mean for achieving business objectives tomorrow

Watch it here

In this bold new marketing world where data has been adopted as the raw natural resource of marketing, why are the majority of CMOs growing their event budgets by 22% for 2019? What might seem to the casual observer as counterintuitive or technology backlash just might be a realization that direct engagement should be just that: direct, face-to-face.

Companies like Apple, Microsoft, GE, HubSpot, Salesforce, L’Oreal, Google, Ford, and Sales Hacker all understand the value of live events; and have committed themselves to market and sales strategies that place face-to-face interactions front and center. This surge in experiential spending isn’t a public relations ploy; it’s about the bottom line.

On this webinar, Bizzabo CMO and Co-Founder Alon Alroy discussed the factors informing this trend towards experiential marketing and share practical methods for folding events into a sales strategy to nurture prospects and close deals.

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