Guest: Steve De Marco – Chief Revenue Officer at LeanData
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
2020 has thrown salespeople more than a curveball (or two), which has left many of holding a bag of urgent, and often unanswered, questions:
“Which of my prospects are still in-market & buying? Which of my deals are currently at-risk & how in the world can I have confidence in my pipeline/forecasts? Is my cold messaging as impactful as it once was?” And on, and on, and on…
Steve De Marco, CRO at LeanData, joined the community to shine a light on where B2B sellers need to evolve to find success in this new environment (so we’re all prepped & ready to hit the ground running into 2021).
What You’ll Learn:
- Market Segmentation: how to use data to identify market segments & personas that are still in-market, with budget
- Sales Process: how to use “MEDDPIC” across your sales process to create certainty in your pipeline & forecasts
- Targeting & Messaging: how to enable your team to target the right accounts with impactful, “crispy” cold messaging (across email, phone, and social)
Watch it here
