How Showpad Increased Close Rate 300% with an Advanced Account-Based Strategy

Learn the top-down approach from Dustin Deno, SVP of Global Sales at Showpad, that aligned their revenue team. They ditched the traditional sales methods and tactics to move towards an account-based approach. You’ll learn how to focus your team’s efforts on in-market accounts and how to use intent data to prospect more efficiently than ever.

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Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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