How to Align Demand Gen and Inside Sales (to Close More Deals)


David Morrison – Demand Gen & Channel Manager at RingCentral

Chris Lynde – CEO at SaleScout Data Solutions


Scott Barker – Head of Partnerships at Sales Hacker

What You’ll Learn:

  • RingCentral success path to revenue
  • High impact buying signals, lead routing and outreach sequences
  • Importance of data accuracy and optimization
  • Benchmark metrics for entire sales funnel

Watch it here

What’s the best way to align your demand gen and inside sales strategies to create a successful path to revenue? What are the buying signals that indicate the highest lead to opportunity conversions? What performance metrics really matter for each stage of the funnel?

For many sales managers, these are just a few of the questions that keep them up at night. If you’re losing sleep thinking about these challenges, watch inside sales team expert David Morrison from RingCentral and Chris Lynde from SaleScout as David shares best practices that RingCentral has used to help its sales and marketing teams gain better alignment and greatly improve their demand gen outcomes.

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