How to Assess Sales Readiness: If You’re Not Assessing, You’re Guessing

Guest:

Jim Ninivaggi – Chief Readiness Officer, Brainshark

What you’ll learn:

  • How sales readiness has become the mission-critical focus for sales enablement
  • The differences between traditional sales training and modern sales readiness
  • An overview of the three levels of sales assessments
  • An introduction to the four pillars of sales readiness and best practices in using assessments within each

Watch it here

Sales training is not an endpoint, but rather a means to an end. That real end goal is sales readiness.

Readiness ensures that reps show up prepared for every customer interaction. Whether it be via social, email, phone, video conference or in-person – sellers should be ready with the knowledge and skills to maximize the outcome of every opportunity, delivering the value buyers expect.

Seems simple enough. Yet, ask any sales or enablement leader, “How do you know if your reps are truly ready?” and you’re likely to get that deer in the headlights look that says: “We don’t.”

If you can’t confidently answer the question either, then this webinar is for you.

In this webinar, Sales Hacker and Brainshark’s Chief Readiness Officer, Jim Ninivaggi, discussed the importance of implementing an assessment-centric approach to ensure readiness in your field force.

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