Guest: Ellie Mirman – CMO at Crayon
Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker
Competitor battlecards have quickly become one of the most popular tools employed by sales teams, and with good reason. The best battlecards can dramatically improve competitive win rate and ensure that every rep, from your newest to your most tenured, can easily remove competitive threats from sales cycles.
Unfortunately, most battlecards are not as helpful as they could be and end up unused by the teams they’re meant to enable. So what constitutes a “killer” battlecard?
In this webinar, we discussed the most effective ways to build battlecards that improve win rate against key competitors by 50% or more.
What You’ll Learn:
- How to build and maintain battlecards that your entire sales team can use
- What to include (and what to exclude) to drive battlecard adoption
- How other companies have tripled win rate using dynamic battlecards
Watch it here
