How VPs of Sales Should Measure The Effectiveness of Cold Calling in 2018


Tito Bohrt – CEO & Founder at AltiSales

Scott Barker – Head of Partnerships at Sales Hacker


Gaetano DiNardi – VP of Marketing at Sales Hacker

What You’ll Learn:

  • How to build a scalable, prospect-centric approach to cold calling
  • Why no silver bullet exists and how to optimize your approach according to your psychographic profile
  • How to build and iterate on cold calling scripts for your team
  • How to measure, A/B test and improve your call effectiveness
  • A ton of tips about cold-calling techniques and methods


This webinar will cover the step by step approach to set up your team with the appropriate framework in order to be able to measure every step of a call. We will cover outbound prospecting as the primary area of implementation, but a similar framework for call effectiveness can be used for inbound calls.

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