Guests:
Zach Ciliotta-Young – VP of Sales at Salesforce
Lola Banjo – Strategy and Innovation Partner at Salesforce
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
You’re a deep listener, a problem-solver, and you help customers navigate the future. Have you ever considered yourself to be a “therapist” of sorts?
Sales is often referred to as an art. And while there’s no doubt that effective sales requires masterful execution and creativity, that perspective is only one piece of the puzzle. This field is also a science. It can be systematic, methodical, and objective. Marrying the art of sales — relationship-building, communication, and empathy — with the science — human behaviors, patterns, and frameworks — is your key to repeatable sales success.
There’s SO much salespeople can learn from behavioral science — the study of human behavior and how people make decisions in society. More specifically, neuroscience — how the brain impacts behavior and cognitive functions.
What You’ll Learn:
- The basics of neuroscience (and why it matters to YOU)
- The role that neuroscience plays in EVERY sales process
- Three actionable ways to apply neuroscience in your sales approach to drive customer satisfaction and impact
Watch it here
