How to Improve Your Selling with Neuroscience

Guests:

Zach Ciliotta-Young – VP of Sales at Salesforce

Lola Banjo – Strategy and Innovation Partner at Salesforce

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

You’re a deep listener, a problem-solver, and you help customers navigate the future. Have you ever considered yourself to be a “therapist” of sorts?

Sales is often referred to as an art. And while there’s no doubt that effective sales requires masterful execution and creativity, that perspective is only one piece of the puzzle. This field is also a science. It can be systematic, methodical, and objective. Marrying the art of sales — relationship-building, communication, and empathy — with the science — human behaviors, patterns, and frameworks — is your key to repeatable sales success.

There’s SO much salespeople can learn from behavioral science — the study of human behavior and how people make decisions in society. More specifically, neuroscience — how the brain impacts behavior and cognitive functions.