How to Improve Your Selling with Neuroscience


Zach Ciliotta-YoungVP of Sales at Salesforce

Lola BanjoStrategy and Innovation Partner at Salesforce

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

You’re a deep listener, a problem-solver, and you help customers navigate the future. Have you ever considered yourself to be a “therapist” of sorts?

Sales is often referred to as an art. And while there’s no doubt that effective sales requires masterful execution and creativity, that perspective is only one piece of the puzzle. This field is also a science. It can be systematic, methodical, and objective. Marrying the art of sales — relationship-building, communication, and empathy — with the science — human behaviors, patterns, and frameworks — is your key to repeatable sales success.

There’s SO much salespeople can learn from behavioral science — the study of human behavior and how people make decisions in society. More specifically, neuroscience — how the brain impacts behavior and cognitive functions.

What You’ll Learn:

  • The basics of neuroscience (and why it matters to YOU)
  • The role that neuroscience plays in EVERY sales process
  • Three actionable ways to apply neuroscience in your sales approach to drive customer satisfaction and impact

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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