RIP or ROI? Is In-House Sales Development a Revenue Generator or Cost Center?


Kevin Warner – CEO & Co-Founder, Leadium

Kris Laird – Sales Development Manager, Outreach

What you’ll learn:

  • How to analyze your sales development function as an acquisition channel
  • Pros and cons of an in-house sales development team
  • Why cold calling may or may not be dead (we know you’re still talking about it!)

Watch it here

What’s the ROI on my sales development team as a function?

Should I put more resources into inbound or outbound sales?

These are common questions that revenue leaders ask. With the introduction of automation and machine learning to the sales world, a whole new playing field has emerged. A new form of XDR has evolved.

Machine learning will never replace the human behind sales. But by using meaningful data, sales teams can finally take back control of their pipeline and drive predictable, stable revenue growth.

Lauren Alt is the Manager of Demand Generation at Outreach. Prior to this, she led the marketing campaigns where she was responsible for overseeing and coordinating marketing’s campaign planning, execution and measurement processes for the purpose of cross team alignment to achieve marketing revenue goals.

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