Master the Transition to Digital Selling

Guest: Alyssa MerwinVP at LinkedIn Sales Solutions Americas

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

For the past several years, companies have embarked on a digital transformation. Sales teams are on this journey as well, with many teams adopting new technologies and embracing more modern tactics to connect with buyers and build relationships at scale. 

Coronavirus has only accelerated this trend, with sellers now forced to replace traditional in-person meetings and events with virtual engagement.

In this webinar replay, we were joined by Alyssa Merwin, VP, LinkedIn Sales Solutions Americas, to learn about the key learnings derived from the past few months – including best practices in how to engage buyers virtually throughout the deal cycle, and how to empower and upskill reps to be successful in this new way of selling.

What You’ll Learn:

  • How top sellers are adapting to virtual selling and the tactics they’re using to engage buyers
  • Understand the current sales environment and how customer needs and decision processes are changing
  • Importance of building a resilient sales team that can pivot & stay nimble
  • Why it’s crucial to double-down and deepen your existing customer relationships

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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Insider access to the GTM network and the best minds in tech.

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Insider access to the GTM network and the best minds in tech.

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