Guests:
Mike Cabot – VP Corporate Sales & Account Management at Malwarebytes
Ravi Sharma – VP Sales, High-Tech & Growth at Dun & Bradstreet
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
The buying environment in 2020 has changed dramatically. Is your revenue team ready to adapt and ignite growth going forward?
A recent survey by McKinsey found that most buyers are no longer in purchase mode*. Reaching and engaging buyers requires a combination of empathy, relevance and unique insights.
In this webinar replay, Mike Cabot (VP of Sales at MalwareBytes) & Ravi Sharma (VP Sales – High Growth Accounts at D&B) shared with us how they are empowering sales with key buyer insights and signals to better identify and prioritize opportunities for 2020 (and beyond).
What You’ll Learn:
- How to assess the quality of your pipeline and engage with confidence
- Ways to prioritize outreach – what signals to look for and how AI can help
- How to personalize your messaging and outreach using key account insights
- How to organize your team for success
Watch it here
