Guests:
Collin Stewart – Co-Founder & Co-CEO at Predictable Revenue
Heather Burke – Senior Sales Development Manager at Outreach
Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker
The outbound sales landscape is changing faster than ever before.
Predictable Revenue’s Cold Calling 2.0 kicked-off a surge of outbound activity that customers had never seen before (and it worked), but, like all effective sales tactics, companies mimicked these successes into oblivion and customers eventually became blind to email prospecting. Conversion rates for email dropped from around 7% in those days to about .7% today.
Here’s the gist of it: it used to be WAY easier to get prospects to reply to your email, take your call, or booked on a meeting.
In this webinar, Collin Stewart, Co-Founder of Predictable Revenue, and Heather Burke, Sr. Sales Development Manager at Outreach, taught us how to adapt your outbound sales processes to better align with shifting customer expectations & channel effectiveness.
What You’ll Learn:
- The 4 Pillars required for any successful outbound sales strategy
- Your Outbound “Chain of Relevance” (ie, what connects your offering to what your ideal customers want)
- The 3-Step Process to design outbound experiments that actually move the needle
Watch it here
