Predictable Revenue’s No B.S. Formula for Outbound Success


Collin Stewart – Co-Founder & Co-CEO at Predictable Revenue

Heather Burke – Senior Sales Development Manager at Outreach

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

The outbound sales landscape is changing faster than ever before.

Predictable Revenue’s Cold Calling 2.0 kicked-off a surge of outbound activity that customers had never seen before (and it worked), but, like all effective sales tactics, companies mimicked these successes into oblivion and customers eventually became blind to email prospecting. Conversion rates for email dropped from around 7% in those days to about .7% today.

Here’s the gist of it: it used to be WAY easier to get prospects to reply to your email, take your call, or booked on a meeting.

In this webinar, Collin Stewart, Co-Founder of Predictable Revenue, and Heather Burke, Sr. Sales Development Manager at Outreach, taught us how to adapt your outbound sales processes to better align with shifting customer expectations & channel effectiveness.

What You’ll Learn:

  • The 4 Pillars required for any successful outbound sales strategy
  • Your Outbound “Chain of Relevance” (ie, what connects your offering to what your ideal customers want)
  • The 3-Step Process to design outbound experiments that actually move the needle

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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