Where’s The ROI on Events? It Starts With This Event Strategy Template


Joe Caprio – VP of Sales at Chorus.ai

Mark Kosoglow – VP of Sales at Outreach


Richard Harris – Director of Sales Training & Consulting Services at Sales Hacker

What You’ll Learn:

  • How to turn events into a smart strategy rather than a burden
  • How to align sales, marketing and customer success around a single well-executed event goal
  • What does measuring ROI on an event look like?
  • Different ways and tactics to stand out from the floor

Watch it here

There’s not greater tension between sales and marketing then when it comes to executing an event strategy. Marketing does the heavy lifting and the pre-planning, and sales is there to execute and prove that ROI. Turns out, there’s a smarter way to approach events, and to actually make them work for you. It all comes down to alignment among your revenue team among a common goal or initiative.

In this webinar, Chorus.ai’s new VP of Sales, Joe Caprio, and VP of Sales at Outreach, Mark Kosoglow, will discuss different approaches to event strategies, offering tips and tricks to work smarter, faster, together. From pre-show planning, to offsite side events, to post-show follow-up, come hear how these two sales leaders view taking your inside team to the outside.

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Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.

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