Myth-Busting Persona-Based vs Personalized Sales Campaigns

Guest: TJ Macke – SVP of Strategy at Sapper Consulting

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

Ever been told that personalization is THE key to masterful sales messaging & more booked meetings?

Well, you’ve been lied to! Salespeople have fetishized personalized messaging for over a decade when, in reality, relevance is king.

The even worse news? Because you’re competing for your prospect’s attention, it falls on your shoulders to stay ahead of the pack & remain relevant.

In this webinar replay, TJ Macke revealed his framework for creating sales messaging that prospects actually read & respond to, and it’s called “persona-based” personalization.

What You’ll Learn:

  • Insights you can copy into your own messaging (learned after spending 5+ years writing sales copy across HUNDREDS of sales campaigns and booking thousands of meetings)
  • Why “persona-based” personalization is your KEY to valuable messaging in 2020-21 (& how to do it in your own campaigns)
  • How to know if your cold messaging is NOT personalized enough (& vice-versa)
  • Tips & tricks to give your prospects relevant value in every. single. interaction.

Watch it here

Join Us Today

Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.