Guest: TJ Macke – SVP of Strategy at Sapper Consulting
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
Ever been told that personalization is THE key to masterful sales messaging & more booked meetings?
Well, you’ve been lied to! Salespeople have fetishized personalized messaging for over a decade when, in reality, relevance is king.
The even worse news? Because you’re competing for your prospect’s attention, it falls on your shoulders to stay ahead of the pack & remain relevant.
In this webinar replay, TJ Macke revealed his framework for creating sales messaging that prospects actually read & respond to, and it’s called “persona-based” personalization.
What You’ll Learn:
- Insights you can copy into your own messaging (learned after spending 5+ years writing sales copy across HUNDREDS of sales campaigns and booking thousands of meetings)
- Why “persona-based” personalization is your KEY to valuable messaging in 2020-21 (& how to do it in your own campaigns)
- How to know if your cold messaging is NOT personalized enough (& vice-versa)
- Tips & tricks to give your prospects relevant value in every. single. interaction.
Watch it here
