Sales Manager’s Secret Weapon: the Power of Effective 1:1s (REMOTE edition)


Mark McWattersVP of Sales at Ambition

Cara FellemanDirector of Inside Sales at Resy

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

“90 minutes of your time can enhance the quality of your subordinate’s work for two weeks, or for some eighty-plus hours.” 

– Andy Grove, Intel’s co-founder & CEO of 30-years

Done well, 1:1s offer a golden-opportunity for sales managers to offer effective feedback, coaching & coveted career development advice to their reps. 

Despite this, most reps complain that their 1:1s are a waste of time (or that they don’t even happen at all!). It doesn’t have to be that way, but the responsibility falls on you – the sales manager – to make your 1:1s something your reps will actually look forward to. 

In this webinar, we were joined by Mark McWatters, VP of Sales at Ambition, and Cara Felleman, Director of Inside Sales at Resy, who shared with us the top tips & tricks they use to crush their 1:1s week in and week out.

What You’ll Learn:

  • A framework for effective feedback, coaching, career development & rapport building with your reps
  • How to establish (and foster the development of) growth & career goals with your reps
  • The top KPIs that every sales manager needs to track to nail their quota & revenue targets
  • The biggest 1:1 pitfalls that inexperienced sales managers fall into (and how to avoid them!)

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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