Best of Unleash: Relevance at Scale and Outbound Ops with Dogpatch


Kyle WilliamsAdvisor at Dogpatch Advisors

Ben Salzman – Advisor at Dogpatch Advisors

Moderator: Scott Barker – Head Of Partnerships at Sales Hacker

Our attendees had rave reviews for this talk at Unleash 19, so we’re excited to bring it back for an encore session.

A new era for outbound is upon us. The explosion of raw data and tools allow for new possibilities in the world of data driven scale. This session featured Dogpatch Advisors, who walked us through a new model for outbound called “Outbound Ops”. They shared ideas from their top-rated Unleash 19 talk for how to scale using custom data and how to use “visual prospecting” to tell better stories. They gave insights for how to create a clearinghouse in your organization to manage, normalize and stage outbound data to empower your SDRs and AEs. 

The session also include outbound playbook examples from the world’s fastest growing companies.

What You’ll Learn:
  • How to build next generation outbound at your company
  • How to expand your playbook to include “visual prospecting” plays
  • How to design a data pipeline to power a modern outbound playbook

Watch it here

Lauren Alt is the Manager of Demand Generation at Outreach. Prior to this, she led the marketing campaigns where she was responsible for overseeing and coordinating marketing’s campaign planning, execution and measurement processes for the purpose of cross team alignment to achieve marketing revenue goals.

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