Account Planning: Why You Can’t Afford Not To


Peter ChunVP of Sales at Lucidchart

Kevin DorseyVP of Inside Sales at PatientPop Inc.

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

The CSO Insights 2018-2019 Sales Performance Report found that account planning helps organizations to capture new accounts and grow existing ones. Account planning that “exceeds expectations” resulted in 59% win rates and 62% quota attainment. Yet, despite such obvious benefits, many companies are not account planning. Your org can’t afford to be one of them. 

Single-threaded selling simply won’t cut it in today’s sales world. If you want to successfully grow and retain accounts, you need the strategic, cross-functional approach facilitated by account planning.  

In this webinar replay, we explained what modern account planning involves and why you need it to increase sales efficiency, better understand your customers, and close bigger deals faster. 

What You’ll Learn:

  • How to avoid wasting time across your org with modern account planning
  • Why account maps are a crucial component of account plans
  • How account planning eliminates misalignment across your revenue teams
  • How you can prevent ambiguity around which deals are going to close and when
  • How to get started with account planning at your org

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Trending Now

You may also like...