Guest: Tito Bohrt – CEO/CRO at Altisales
Moderator: Alexander Willeford – Growth Associate at Sales Hacker
B2B account and contact data aren’t the sexiest of topics – but they happen to be one of the most important! After all, accurate & reliable data is the fuel that powers your entire revenue engine.
Unfortunately, the question of “which data provider works best” is often met with a bunch of anecdotes and biased opinions.
No more! We put those opinions to the test with a real-world data experiment: We bought & tested data from the world’s best providers across 790 different marketing personas, with multiple phone and email sequences, at different times of the day.
What You’ll Learn:
- The real-world results after testing three leading data providers head-to-head
- The process Tito uses to objectively evaluate multiple data vendors (and pick the best one!)
- How to merge data from multiple providers, to build your own reliable flow of account & contact information
Watch it here
