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How to Build the Ultimate Sales Forecasting Approach for Predictable Revenue

Guest: Kevin McKeown – SVP Sales at Cision

Moderator: Scott Barker – Head of Partnerships at Sales Hacker
Forecasting the business in spreadsheets was not working for TrendKite, an innovator in the digital public relations space, growing 60% YoY. Learn how they added visibility, rigor, and efficiency to their sales process that set them up for a successful merger with their prime competitor, Cision.

In this webinar replay, hear from Kevin McKeown, SVP Sales how this sales and forecasting process is becoming the gold standard for the joint entity by using activity data, automation and AI.

What You’ll Learn:

  • Run more effective 1:1s and pipeline reviews across hundreds of deals
  • Cut forecasting time by 80% and improve the productivity of reps and managers
  • Consistently deliver on revenue commitments month after month

Watch it here

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Scott Barker

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.
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What is GTMnow?

GTMnow is the media brand of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

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