Guest: Marivic Becker – Senior Sales Leader at Freshworks
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
That sales culture trumps strategy is not new. But can the culture of a sales team be based on “happiness”? How do catch-phrases like “work hard, play hard” impact the culture of the sales team? And does a happy sales team even lead to great performance?
These are the questions we set out to answer when we commissioned Harvard Business Review (HBR) to study the impact of a happy sales culture on business outcomes, metrics such as sales productivity and performance. The results break some long-standing myths.
What You’ll Learn:
- What are the foundations for building a happy sales culture?
- By what degree does culture impact sales performance?
- How does sales technology impact the happiness of a sales team? And by how much?
- What can sales leaders do to ensure their technology investments align with the needs of the sales team?
Watch it here
